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On October 8th we will be hosting an online meetup about the future of Google Analytics: App+Web and BigQuery.
Learn more about the pros and cons of starting with App+Web right now. We will demo the new interface and show the most important changes. Menno Taanman, Data Scientist at VodafoneZiggo, will tell you more about the integration of App+Web with BigQuery and will show you how VodafoneZiggo is using BigQuery for A/B test analysis.
Program for October 8th
(entirely in English – time zone CEST)
3:00 pm – 3:10 pm – Welcome and introduction
3:10 pm – 3:25 pm – Google Analytics: Past, Present & Future by Reinier Koolmees, Data Insights Expert at Online Dialogue
3:25 pm – 3:40 pm – Google Analytics: App + Web demo by Anouk Erens, Data Insights Expert at Online Dialogue
3:40 pm – 4:00 pm – BigQuery: user case from VodafoneZiggo by Menno Taanman, Data Scientist at VodafoneZiggo
4:00 pm – 4:15 pm – Q&A and closing
Speakers
Menno Taanman
As a data scientist within the Digital Tribe of VodafoneZiggo, Menno tries to close the gap between Marketing, Data, Tech and Analytics. With his team, they are continuously trying to give colleagues the right tools, capabilities, data and insights to optimize their website, apps and online campaigns. His focus is on enabling all kinds of personalization on- and off-site, supporting CRO & A/B Testing and providing actionable dashboards.
Reinier Koolmees
Reinier works as a Data Insights Expert at Online Dialogue. He has experience in working both client and agency side on various topics around web analytics and CRO. He likes helping organizations to improve their business adopting a more experimenting mindset. In the past few years, Reinier worked for companies like Efteling, Stella e-bikes, Beerwulf and VodafoneZiggo.
Anouk Erens
Anouk is a Data Insights Expert at Online Dialogue. She has a background in psychology and likes to combine both psychology and data analytics. Knowledge of customer behavior is one of the least developed areas in online marketing. By combining both you get unique results. In the past few years, Anouk worked for companies like Hallmark, Van der Valk, Beter Bed and Coop.
For this event, we will be using Zoom. We hope to see you on October 8th!
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