Ton Wesseling at #EcomCW2017 in London
Hi! Thank you for visiting this overview page on the Ecommerce Conversion World (March 23, 2017 in London) talk by Ton Wesseling on “Online Experiments” Slides and links below the picture!
Slides
You can download the compressed PDF with the 104 slides here for free (3,3 MB filesize)
or go through the Slideshare embed below:
Links
Ton mentioned several tools in his talk, here is the overview:
- Effective Experiments – Online Experiments workflow tool and making your learnings accessible.
- A/B Test Guide calculators – To calculate sample sizes needed, to calculate Power levels and to calculate testing bandwidth.
- Wheel of Persuasion – Resource on persuasion techniques that can be applied in online optimisation (course here).
- Smart Notifications – to add persuasive messages to your website, automatically shows the best messages to the right users.
- Sentient Ascend – AI based continuous optimisation of your website.
- Testing.Agency – White label A/B-test development resources to create your A/B-test code now.
