DiDo #48: How to truly understand user behavior through experimentation

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Unlock the future of conversion optimization at DiDo, the ultimate knowledge event for professionals in product development and data-driven decision-making. This edition is all about going beyond the surface of A/B test results. We’ll explore how smarter experimentation leads to deeper behavioral insights, and how those insights help teams make better product decisions.

Learn how to turn data into action, align experimentation with product goals, and build a culture where learning drives continuous growth.

Why DiDo #48

Our speakers are experts and experienced leaders from within and beyond the CRO field. We’ll soon reveal who will be sharing their insights at our summer edition, DiDo #48 — stay tuned!

DiDo is an event focused on meaningful knowledge exchange, here to inspire and empower you with new ideas and insights. Intended for managers, e-commerce specialists, product designers, POs, (business) analysts, data scientists, and CRO specialists who value the impact of shared expertise.

Thursday, June 12 2025
2:30 PM – 5:00 PM

Who is it for?

DiDo is designed for managers, product designers, POs, (business) analysts, CRO specialists, and consultants who are passionate about knowledge sharing. The presentations will be conducted in English.

Please note: Only client-side participants are allowed. We do not admit agency employees, freelancers, or representatives from tooling/software providers.

Program

2:30 PM: Welcome
3:00 PM: Introduction
3:10 PM: Speaker 1

3:30 PM: Speaker 2
4:00 PM: Short Break
4:15 PM: Speaker 3
5:00 PM: Drinks 

Haven’t attended a DiDo before? On this page, you’ll find an overview of all previous editions and the content of the events.

Sign up! Dialogue Donderdag - June 12, 2025

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Maud Vermeulen

Maud is een enthousiaste marketingprofessional met een passie voor mensen en frisse ideeën. Ze werkt het liefst aan projecten waar samenwerking en creativiteit samenkomen. Ze creëert graag verhalen die merken en mensen op een authentieke en originele manier verbinden.