DiDo#40: Results are not Learnings!

A recap of the DiDo#40 can be found here.

When do you declare an experiment a winner? And do you 100% implement those winners? Even though it may have negative consequences further down the customer journey?

Results are very often misinterpreted as learnings. If you don’t know why the test is a winner, how do you know what to further improve? To learn from your successes?

During the 40th DiDo, we’ll focus on those learnings. Common made mistakes, why hypotheses upfront are crucial, and quick snackable tips on how to communicate those learnings in the organisation. Speakers will be made public in the upcoming weeks!

November 3rd

14.30 – 17.00 + Drinks afterwards

OD House @St. Jacobsstraat 31 Utrecht

Want to attend?  Register via the link below:

Sign up for DiDo #40

For who?

The DiDo is intended for managers, senior executives and consultants with a passion for knowledge sharing. We only allow participants from the client side and no employees from agencies or freelancers.


14.30 – 15.00 Doors open

15.00 – 15.30 Talk Dorian

15.30 – 15.50 Preparations practical assignment

15.50 – 16.00 Short break

16.15 – 17.00 Talk Florien + Practical

> 17.00 Drinks


Dorian Gonzalez DiDo

Dorian Gonzalez 
CRO specialist & social advertising marketeer @ YourSurprise

How to communicate learnings without losing all the team interests?
If every team within the company could freely add what they like on the website, what would it look like? What would happen with your e-commerce conversion rate? Different teams all have different ideas about what’s best. In a perfect situation, all their suggestions would align perfectly well with each other. Unfortunately, that’s never the case. How can we use CRO learnings to prevent one big mess on the website?   Connect with Dorian on Linkedin

Dr. Florien Cramwinckel
Senior Behavioral Expert @ Online Dialogue

Don’t let your uplift down! Yesss, you’ve found a significant, positive result! You’ve learned that your variant works better than the control. But that should not be your end conclusion. How come it’s so difficult to translate results into good learnings. In this session you will not only learn which 3 elements are necessary for great learnings, we’ll also do a practical in which we’re going to discuss your own reports. So bring one to the DiDo!
  Connect with Florien on Linkedin

If you have never been to a Dialogue Donderdag before and don’t know what to expect, check out our DiDo-page. There you will also find summaries of previous events. 

I want to be there! Register now:


Register Dialogue Donderdag – 3 November 2022

*Online Dialogue uses the data that you supply in this form only to send you info about this event. Questions? Contact us via  info@onlinedialogue.com.

Desiree van der Horst - conversion manager

Er zijn twee dingen waar Desiree als conversie manager elke dag naar streeft: het creëren van blijdschap & het stimuleren van groei. Er zijn veel manieren om dit te doen, maar het verbinden van mensen is hierin de cruciale factor. Meedenken, goed luisteren, het voorzien van de juiste tools en sparren over diverse strategieën zijn daily business. Buiten kantoor loopt ze graag een rondje hard in haar mooie stad Breda, is ze gek op haar thuis-jungle (inclusief huistijger) en draait ze graag 60’s/70’s plaatjes op de platenspeler.