DiDo#41: Discovery sprints – embrace the unknown


“Our team is always rushing to build and release something. There is little time to stop and think about what you are actually building”. Sounds familiar?

As humans, we are excellent at making assumptions. Especially about things we don’t know. Because we know our customers well, we know what’s good for the business, right? The sooner these assumption-based solutions are built, the sooner we can reap the benefits.  

The risk here is that if you take too little time in developing your idea, you will have wasted valuable time if it turns out not to work so well after all. Developing discovery sprints and integrating them with your delivery sprints helps to only build validated ideas. It helps to break the never-ending building cycle. And it helps to get more people to feel responsible for the actual tasks that they do.  

The power is to integrate discovery sprints in your delivery sprints. So the feedback loop is continuous. But how do you start? What is the process behind this? These are topics that we will discuss in our 41st DiDo. We have three amazing companies (Maxeda, Fonq and Vattenfall) to tell their story of how they are tackling this immense process. 

Thursday April 6
14.30 – 17.00 + Drinks afterwards
OD House @St. Jacobsstraat 31 Utrecht

Want to attend?  Register via the link below:

Sign up for DiDo #41

For who?

The DiDo is intended for managers, product designers, PO’ers, (business) analysts, CRO-specialists and consultants with a passion for knowledge sharing. We only allow participants from client side and no employees from agencies or freelancers.


14.30 – 15.00 Doors open

15.00 – 15.30 First talk

15.30 – 16.00 Second talk

16.00 – 16.15 Short break

16.15 – 16.45 Third talk

> Drinks


Sacha Serra – Conversion optimization Analyst @Maxeda
Shirley van Haalem – Conversion Manager @Online Dialogue   Building a product discovery process: our approach and learnings
Sacha and Shirley talk about the process behind organisational transformation. How can we add discovery sprints in the agile ways of working of the digital IT department?   Connect with Sacha on LinkedIn
Connect with Shirley on LinkedIn Alex Wesselink – User Experience Designer @Vattenfall   Testing new propositions without existing data in a data driven way
If the world is going crazy around us, can we still maintain our old ways of working? Alex talks about corporate assumptions and why they should be tested with CXO & discovery sprints.    Connect with Alex on LinkedIn Jeroen van Leenen – Head of Customer Experience @Fonq.nl   From strategy to execution: short, mid and long term planning
Starting out with product discovery, there are so many strategies, theories and journeys available. What points should you pay attention to?   Connect with Jeroen on Linkedin

If you have never been to a Dialogue Donderdag before and don’t know what to expect, check out our DiDo-page. There you will also find summaries of previous events. 

I want to be there! Register now:


Register Dialogue Donderdag – 6 april 2023

*Online Dialogue uses the data that you supply in this form only to send you info about this event. Questions? Contact us via  info@onlinedialogue.com.

Desiree van der Horst - conversion manager

Er zijn twee dingen waar Desiree als conversie manager elke dag naar streeft: het creëren van blijdschap & het stimuleren van groei. Er zijn veel manieren om dit te doen, maar het verbinden van mensen is hierin de cruciale factor. Meedenken, goed luisteren, het voorzien van de juiste tools en sparren over diverse strategieën zijn daily business. Buiten kantoor loopt ze graag een rondje hard in haar mooie stad Breda, is ze gek op haar thuis-jungle (inclusief huistijger) en draait ze graag 60’s/70’s plaatjes op de platenspeler.