Ton Wesseling at #growthmarketingconf in Amsterdam
Hi! Thank you for visiting this overview page on the Growth Marketing Conference (May 12, 2017 in Amsterdam) talk by Ton Wesseling about “Online Experiments”. PDF download and links mentioned in Ton his presentation can be found below!
If you have any question to Ton, don’t hesitate to contact him through his Twitter account.
Slides
You can download the compressed PDF with the 92 slides here for free (3 MB filesize).
Links
Ton mentioned several tools in his talk, here is the overview:
- Effective Experiments – Online Experiments workflow tool and making your learnings accessible.
- A/B Test Guide calculators – To calculate sample sizes needed, to calculate Power levels and to calculate testing bandwidth.
- Wheel of Persuasion – Resource on persuasion techniques that can be applied in online optimisation (course here).
- Smart Notifications – to add persuasive messages to your website, automatically shows the best messages to the right users.
- Sentient Ascend – AI based continuous optimisation of your website.
- Testing.Agency – White label A/B-test development resources to create your A/B-test code now.
