Joost Fromberg at #SmartSummit17 in London, September 18 – 2017

Hi! Thanks for visiting this page where I’ve shared my slides from my talk at the Smart Summit 2017. If you’re interested, you can get in contact with me via Twitter, LinkedIn or email.

If you’re interested in consumer psychology and decision-making – there is a 8 day online psychology course available now!

Joost’s slides

You can download the PDF with the 100 slides here for free (1,9 MB filesize).



Joost mentioned various links in his talk:

  • Wheel of Persuasion – Resource on persuasion techniques that can be applied in online optimization.
  • A/B Test Guide calculators – To calculate sample sizes needed, to calculate Power levels and to calculate testing bandwidth.
  • Smart Notifications – to add persuasive messages to your website, automatically shows the best messages to the right users.

If you like Joost his content – there is a 7 day online psychology course available now!