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- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
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- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
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Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
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About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
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- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
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Free online training: using Airtable for your CRO process

Ruben de Boer

Experimentation Consultant

18-01-2021 - minutes reading time

Having a structured process and insight into your performance is essential to your CRO program. To do this, however, you need a good tool ...

At Online Dialogue, we use Airtable with all of our clients. It ensures that we have structure and overview in the processes and insights of our CRO program. You can see what is happening in the entire process, who is doing what, where and with what, and you can build on those successes.

Therefore, colleagues Ruben de Boer and Tom van den Berg a free Udemy course created to show you how to set up your own CRO process in Airtable.

Want to know why we are so excited about Airtable? We have the 10 reasons to use Airtable for your CRO process listed - we have no shares in Airtable 😉

Take the free course

For us, Airtable has made life a lot easier! We would like to share our enthusiasm with you. Take the free online training through Udemy now.

Ruben de Boer

Experimentation Consultant

As an Experimentation Consultant at Online Dialogue, Ruben enjoys working with great people for great websites every day. He helps clients improve their optimization strategy and culture, set up and improve the CRO process, and lead multi-disciplinary teams.

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