3. Brainrot: is AI making media even more addictive?
A theme that evoked recognition from the audience. Scherder argued that AI-generated videos are becoming ultimately addictive: fast, stimulating, endless. Some young people already spend 7 hours a day on TikTok; AI, he said, will only make that worse.
Klöpping thinks that is too short of the mark. According to him, the revenue model of platforms is the real problem. Before AI, Instagram and TikTok were also filled with brainrot content. AI may be exacerbating it, but the system is driving it.
Reflection from Online Dialogue:
Creating online content has become a lot easier with AI. With one prompt, a video or image is ready in minutes. But the real question is: Does this content work for your users?
Currently, the quality of many AI-generated videos is still low. With that, it can damage your reputation as easily as it improves it. At the same time, the expectation is that this technology is rapidly improving and thus becoming more useful.