Make an appointment

Bart Schutz @ The Growth & Conversion Summit

Isabella Klaassens

Isabella Klaassens

Behavioral expert

11-05-2017 - minutes reading time

The Growth & Conversion SummitTuesday, May 2, was the successful first edition of The Growth & Conversion Summit: a virtual event that brings together the world's leading optimization experts. The goal of the event is to provide attendees with the best conversion optimization and growth marketing content. The event is organized by the Global Optimization Group Where Online Dialogue part of.

Alongside such well-known names as Chris Goward, John Ekman and André Morys, Bart Schutz spoke about the psychology behind Evidence Based Growth. The ability to measure the behavior of our website visitors provides us with incredibly valuable information. In his talk, Bart Schutz addressed questions such as ‘how does the consumer brain work?’ and ‘how can you use seduction techniques to guide your visitor to a particular goal?’

Watch Bart Schutz's entire session at the Growth & Conversion Summit here: 

Isabella Klaassens

Isabella Klaassens

Behavioral expert

Isabella has always loved people: how they think, how they behave, who they are. This interest led her to train as a basic researcher in social, health and organizational psychology. However, she did not like the slow pace of academia, so she switched to the more dynamic applied field. She currently works as a Behaviorist and Head of Academy at Online Dialogue, where she plays an important role in teaching workshops and courses, conducting and analyzing (A/B) tests and advising companies in optimizing their user experience and conversion rates. Ultimately, it's all about her passion in understanding the complicated ways people function.

You may also find these blogs interesting