Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

NEW: Conversion Manager Course

Isabella Klaassens

Behavioral expert

09-03-2017 - minutes reading time

Conversion manager

Are you involved or going to be regularly involved in conversion optimization activities at your company? Then follow our CRO course. During the Conversion Manager course the experts of Online Dialogue will introduce you to the essentials of the conversion optimization process, the statistical side of CRO, the basics of consumer psychology (how do people make decisions) and which tools you use for what and in which way. In four sessions you will learn all the basics of effective conversion optimization and they will protect you from the many pitfalls in this field.

4 half-days, 4 areas of expertise

Explanation of FACT & ACT continuous conversion optimization process
The statistics behind CRO: preliminary research, test bandwidth, analysis of results
The psychology Behind CRO: emotion, reason and hypothesis setting and prioritization
The tools behind CRO: analytics, testing, tag management, workflow management, learnings library

Want to know how to grow conversion rate effectively? What your data is trying to tell you? How your customers think? And what steps you need to fulfill if you want to optimize structurally? Then sign up for this course or read more About this Conversion Manager course.

Practical information

Lead time: 4 weeks

Wednesdays from 9:30 a.m. to 12:30 p.m.

Each session by 2 subject matter experts

Close to Utrecht Central Station

Investment: €1295.

Number of participants: up to 16

Starts every month, at 10 participants

The next CRO Manager course (with seats still available) starts on Wednesday, April 5, 2017. Register quickly Because full = full!

Isabella Klaassens

Behavioral expert

Isabella has always loved people: how they think, how they behave, who they are. This interest led her to train as a basic researcher in social, health and organizational psychology. However, she did not like the slow pace of academia, so she switched to the more dynamic applied field. She currently works as a Behaviorist and Head of Academy at Online Dialogue, where she plays an important role in teaching workshops and courses, conducting and analyzing (A/B) tests and advising companies in optimizing their user experience and conversion rates. Ultimately, it's all about her passion in understanding the complicated ways people function.

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