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- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
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Case study: A Trip in CRO, The journey of Hostelworld

Isabella Klaassens

Behavioral expert

15-06-2017 - minutes reading time

Getting to Know the Millennial Traveller

Hostelworld Case Study

Hostelworld is the largest online hostel-booking platform and the winner within the hostelling industry. They work from an agile approach that encourages a test and learn environment, enabling improvements and learnings. In recent years, Online Dialogue's collaboration has ensured that this approach was also implemented in the optimization of Hostelworld websites.

The case study focuses on this collaboration between Hostelworld and Online Dialogue and shows how Evidence Based Growth takes Hostelworld customer knowledge to a new level.

Want to read the entire case study? Enter your email address, and we'll email you the PDF version of the Hostelworld case study.

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Isabella Klaassens

Behavioral expert

Isabella has always loved people: how they think, how they behave, who they are. This interest led her to train as a basic researcher in social, health and organizational psychology. However, she did not like the slow pace of academia, so she switched to the more dynamic applied field. She currently works as a Behaviorist and Head of Academy at Online Dialogue, where she plays an important role in teaching workshops and courses, conducting and analyzing (A/B) tests and advising companies in optimizing their user experience and conversion rates. Ultimately, it's all about her passion in understanding the complicated ways people function.

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