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Customer Collective strengthens CRO expertise with acquisition of Online Dialogue

Eddy Morreau

Managing Director

03-07-2024 - 4 minutes reading time

DIEGEM - 03/07/2024 Customer Collective, a leading European marketing and technology collective, is strengthening its position with Online Dialogue. Online Dialogue, based in Utrecht, is a well-known name in the field of Conversion Rate Optimization (CRO) and Digital Experimentation. This strategic acquisition enables Customer Collective to expand its marketing services and deliver ever-improving solutions to drive businesses forward help.

A multi-award-winning agency:

Online Dialogue, founded in 2009, has been a renowned CRO agency for 15 years. Praised for its multidisciplinary and strategic approach, they are considered a thought leader in the industry and awarded several prizes: client awards (Beter Bed; Dutch Search Awards), agency awards (Best Agency in the World: Experimentation Elite) and employee awards (Data Professional of the Year; Data Insights Network).

The agency is known for its expertise and has an impressive client base, including large companies such as ING, KPN, Vattenfall and DPG Media. Online Dialogue is not only the leading agency in their sector, but also guides companies towards long-term growth. To this end, they offer a range of accessible courses and workshops on data and psychology through their Online Academy.

“Our great team and management make online interactions as impactful and effective as face-to-face conversations by leveraging behavioral data and behavioral science and validating their findings through experimentation.” said Bart Schutz, co-founder of Online Dialogue. “I am thrilled that they can now ‘significantly’ increase their success of ‘validation in every organization’ by joining forces with the Customer Collective group!”

A unique methodology:

Online Dialogue integrates customer insights with psychological principles to improve the user experience and influence customer behavior. The approach involves diving deep into the customer decision-making process, streamlining it and optimizing it for greater efficiency, resulting in higher conversion rates.

“We are delighted to welcome Online Dialogue to the Customer Collective family.”, says Gregory Delens, Managing Partner at Customer Collective. “This strategic acquisition strengthens our collective ability to deliver business value and takes our CRO expertise to the next level. Together, we look forward to delivering even more value to our clients and remaining at the forefront of marketing and technology innovation within the industry.”

“We are very excited to be part of the Customer Collective family. This is an important milestone in our journey as we combine our strengths and expertise to deliver value to our customers and partners. Together, we are well positioned to drive experimentation and innovation and improve customer experiences to drive growth. We look forward to the opportunities ahead.”, said Ronald Peters (Marketing & Sales), Eddy Morreau (Operations) & Lotte Cornelissen (Product & Execution) of Online Dialogue.

About Customer Collective:

Customer Collective is a leading marketing and technology collective in Europe, dedicated to providing innovative solutions that deliver tangible business results. With a focus on strategy, technology & data, and digital & creative, Customer Collective enables businesses to break away from the competition and stay ahead. For more information about Customer Collective and its comprehensive portfolio of services, visit: https://www.customercollective.eu/.

About Online Dialogue:

Online Dialogue is a renowned company specializing in digital optimization and behavioral science. Our mission is to help companies strengthen their online presence and adopt a data-driven way of working. We combine insights from data and behavior with experiments to deliver customized strategies that drive better customer experiences, conversion and growth.

Eddy Morreau

Managing Director

Eddy is director of operations. He describes his role as ‘Haarlemmer oil,’ ‘flying keeper’ or ‘vacuum cleaner. A touch theatrical in which you could recognize his background in the theater profession. But somewhere it is true, looking at his ’plate': processes, systems, (labor) contracts, training and assessment on the one hand (work hard), coffee, something stronger, treats, streamers and balloons on the other hand (play harder).

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