On Thursday November 1 from 2 p.m. to 6:30 p.m. Online Dialogue is hosting its 28th Dialogue Thursday, our customer and knowledge event also known as the DiDo.
After many DiDo's on data and process, we will dedicate the 28th edition entirely to psychology. What is the added value of psychology within the optimization process? How can we learn to understand our visitors even better? But above all: what does psychology teach us about our own role and attitude as the executive forces within the CRO process?
In the marketplace, we see psychology being embraced by more and more organizations and agencies as part of the CRO program. Unfortunately, we also see that psychology is often applied as a ‘trick’ in practice.
The psychology behind conversion optimization, however, is much more than a long list of techniques that will increase your conversion rate when deployed correctly. It is a working methodology that takes the insights you gain within your CRO program to the next level.
Once again, we are organizing the DiDo for clients, new and old associates, and it is by invitation only. During this afternoon the focus is nothing more than sharing knowledge and thought leadership.
Gerben Langendijk is the only (licensed) psychologist among his 17,000 colleagues at Booking.com. As a consumer psychologist, Gerben works with the teams within Booking.com to fund as many experiments as possible based on good psychological literature and well-founded hypotheses. He does this for conversion, but also for the insights the experiments provide.
At Online Dialogue, we don't see psychology as a toolbox with some behavioral modification techniques you can stick on everything. The real value of applying psychology is that you get to learn what motivates your customers' behavior. Psychology is not a toolbox, but the tool itself. We'll tell you how we use it at Online Dialogue.
During her presentation, Roos van dam will discuss the role you play as a psychologist within a CRO project. How do you ensure the critical attitude that is crucial when researching behavior? In other words, how do you deal with your own human bias when this very human bias is the subject of your research?
2:00 - 2:30 p.m. Reception / room open
2:30 - 2:40 p.m. Welcome
2:40 - 3:15 p.m. Gerben Langedijk - Booking.com
3:15 - 3:45 p.m. Break
15:45 - 16:15 Roos van Dam - Online Dialogue
16:15 - 16:45 Eline van Baal and Joost Baalbergen - Online Dialogue
4:45 - 5 p.m. Ask them anything
5 p.m. - 6:30 p.m. Drinks
The 28th DiDo will take place at Seats2meet Utrecht (Moreelsepark 65). Within walking distance of central station and with plenty of parking nearby.
The language of instruction at this DiDo is Dutch.
The invitations for the DiDo have been sent out, but if you would like to attend please reserve a spot by filling out the form below. If there is still room, we will contact you!
Please note, during a DiDo we have room for a maximum of 50 people. We give priority to managers, senior executives and consultants with a passion for knowledge sharing. “Agency people” and vendors are welcome at our DDTT events.
This DiDo is unfortunately already over. Would you like to be informed about our next events? Then sign up for our newsletter.
Not sure what the DiDo is and what to expect? Read the summary of the 27th Dialogue Thursday and see the video for an impression.
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