Download the pdf on Browser push notification here

Coming back! That's what you want to persuade visitors to do. Extra sales are here for the taking. Of existing customers you often have an e-mail address and those who didn't buy before can largely be reached through your remarketing pool. Now there is an additional channel that will entice buyers and prospects to come back to your site: the browser push notification.

Browser push notification

Cell phones have been supporting notifications within apps for much longer, but over the past year almost all mobile and Web browsers have rapidly implemented browser push notification. This makes it possible to send online users a notification message no matter where they are on the Internet at the time, in some cases even without even having opened their browser. All you need is an opt-in from the user that you are allowed to send this type of notification.

30 percent opt-in

After the technical implementation of a browser push agent that links to the various platforms, it is the browser itself that asks visitors upon entry if they want to receive push notification messages from now on. We are in the growth of this type of communication, so the percentage of opt-ins is very high: that 30 percent of your visitors allow the notification messages is currently more the rule than the exception.

From then on, the agent/software solution you use allows you to notify all the people in that pool at any time. The right implementation is the one where you can segment in your notification user pool by behavior. Sending out a nice offer to visitors who have just bought something is not the right setup, just as it is not useful to start pushing discounts when the visitor has only just started the first session. Good and relevant messages easily achieve a 15 percent click rate. In the browser push you send along a link to your specific product or offer, although of course you can also use it for service messages (‘your package is on its way’).

Beware of the opt-out

That relevance is very important, so is being careful with the frequency. Unsubscribing is fairly easy and once someone has opted out, you can't get them back on the opt-in list that easily. Out is out. The expectation with that is that there is going to be a wave of notifications and browsers are going to make management easier. This will make it even easier not to allow your messages. But until then ... Within one month, 30 percent of all your visitors in the notification pool of which 15 percent click on a message, that's a few percent more revenue at the push of a button.

Want to know more? Download the pdf on Browser push notification here

This article was written specifically for Twinkle magazine by Ton Wesseling, managing partner of Online Dialogue - evidence-based growth.