Online Dialogue exists 5 years. We celebrate this September 11 with the Online Dialogue Days, a conference on conversion optimization. When you're celebrating a birthday, and especially when you're celebrating an anniversary, you naturally lavish a little on your guests. That's what we did as well. We put together, in our humble opinion, a fantastic program. I would even dare to say that this programming is unparalleled in the Netherlands.

Usually you get one of ‘our’ speakers on stage. Now you get 6! The speakers may seem randomly chosen. But behind every speaker is a story. They are all part of an Online Dialogue moment. I'll tell you how that is here. We start with Stéphane Hamel and Justin Rondeau. What Online Dialogue moment were they involved in?

Stéphane Hamel- Amsterdam, May 2010
Ton Wesseling was with Online Dialogue for six months. The writer this one was freelancing with OD. During the Webanalytics Congress, OD hosted a clinic with Van der Valk. That I won that contest at the time is irrelevant but nice to mention. More importantly, Stéphane Hamel was on the podium.

Stéphane was hip and happening then (and still is) with his maturity model. He very clearly showed how to ‘read’ a company before optimizing. Of course -you know us by now- we tweaked his model here and there, but Hamel's model was the basis of the many advices we have given to clients.

Stéphane breathes online maturity. You can have such great ambitions; if your tools, your budget, your staff (in terms of numbers and budget) are not right, then your ambitions will never be realized. Companies are becoming more mature when it comes to online. However, I am convinced that Hamel still points you to some insights that you can start working on right away.

Justin Rondeau- Bodegraven, February 2012 Which test won
Which test won, in 2011 we participated for the first time. How happy we were with the three awards.

February 2012, once again we participate. I am in Bodegraven. Visiting the in-laws. I park my car in front of the Chinese when I quickly dial in. Ton and some other colleagues are following the livestream. The Which test won awards will be presented that evening.

I order quickly and keep my ear to the phone. Even before I order everything, we already have two awards up for grabs. While waiting, two more. When I'm handed the crackers, there's a trophy in there too. And when I leave the restaurant fully loaded (the whole family ate with me), we have won four more.

Nine. 9.

Nine awards!

All I can hear in the background are cheering colleagues. We are number one! No one won so many awards. Not even glutton Dell.

In America, meanwhile, they are frowning. Who are those guys? The Which Test Won awards literally opened the frontier for us. That's what they wanted to hear. How to win a Which Test Won contest? Ton has been on stage with it several times. Even at WTW itself. Last May in London.

And now Justin Rondeau is going to tell it at Castle de Haar.

Would you also like to know how international experts view the profession of Conversion Optimization? Who else is coming besides Hamel and Rondeau? Then you should definitely not miss this opportunity and definitely attend the Online Dialogue Days website again. Take another look at the wonderful speakers and ditto venue here