The end of the year is already in sight and so it is once again time to look back at what has been written this year. ....En that's okay because we wrote a whopping 66 blogs this year! Since we love dates ourselves, we figured out which blogs you loved and listed them. So here are the top 10 most read blogs of 2023:

10. Emerce E-commerce Live 2023 event report

For years, E-commerce live has been the event for marketers in e-commerce. The Beurs van Berlage in Amsterdam was buzzing with new insights and innovative ideas. We were there again this year and were happy to share our favorite talks and latest insights with you! Read it in the article from Sanne Maarsingh-Kelder.

9. Interview: Naomi Smulders, Data Scientist

We like to introduce our nice colleagues to you. This time it was the turn of Naomi Smulders. This data scientist has been working at Online Dialogue since 2020, unfortunately we said goodbye to her in 2023. She now works at Funda, where she can once again throw herself into all kinds of data issues. Naomi is passionate about behavior and interaction between people and technology and you can see this! Read the interview with Naomi Smulders here. 

8. 7 frequently asked questions about CRO and change management

Recently, there has been increasing discussion online about what belongs to the duties of a CRO specialist. This is partly due to the increasing role of change management. Our Conversion Specialist Ruben de Boer put list the most frequently asked questions for you and will gladly answer them!

7. How do you retrieve the exit rate from BigQuery?

In preparation for the phasing out of Universal Analytics on July 1, 2023, we at Online Dialogue have been working hard to ensure that we will be able to do all the analysis we used to do in Universal Analytics in GA4 from now on. We have therefore gained a lot of experience over the past year writing queries for different metrics. In this blog, we highlight one of these metrics for you: exit rate. Read step by step how this query works here.

6. Are interaction effects a problem for online experiments?

Many companies that run online experiments get to the point where they want to run more experiments than they have important pages. One solution to this is to run multiple A/B tests simultaneously on the same page. However, many companies think there is a danger lurking here: the interaction effect. In this blog psychologist Joost van Baalbergen explains the benefits of running multiple experiments simultaneously on a page, the likelihood of an interaction effect and whether the benefits outweigh the risk. 

5. DiDo #41: product discovery sprints - the event report

Every year we host an afternoon where peers are welcome to come to our office to discuss a specific topic. This time the theme was Product Discovery Sprints. Employees from Fonq, Vattenfall and Maxeda were present this time to make this afternoon successful. Read Sanne Maarsingh-Kelder's event report here. 

4. The ingredients of a successful experimentation program according to DPG Media

DPG Media is the largest media company in the Netherlands. We are proud of our partnership with DPG and are happy to give a behind-the-scenes look at one of the largest publishers in the BeNeLux. This summer they were nominated for the Experimentation Culturel Awards. So we asked Joshua Kreuger what the ideal recipe is for a successful experimentation program. Read the interview with Joshua Kreuger here. 

3. Is your webshop accessible to everyone? Use this checklist! 

From June 28, 2025, the Euopean Accessibility (EAA) will go live. This will ensure that people with disabilities can use products and services as easily as people without disabilities. Are you curious if your webshop is accessible? In this article UX designer Niels van der Leeuw and Developer Yuran van den Bosch explain what this means for your webshop and what to watch out for. 

2. Goodbye Google Optimize, hello A/B testing in GA4?

Last year it was announced that Google Optimize and Optimize 360 were going to be replaced with the arrival of GA4. In this blog, our Data Insight Expert George Onderdijk explains what's going to change and what to watch out for. Read the blog here. 

1. A sticky CTA: guaranteed conversion uplift?

Herewith then our No. 1 on the charts: A blog about the results of 33 A/B tests with a sticky CTA. At Online Dialogue, we test some experiments with many different clients. Making an element “sticky,” is an example of such an experiment.  Read the results and tips for a successful sticky CTA here. 

At Online Dialogue, we love to share our knowledge. Next year, we plan to write many blogs and articles about our field again. Would you like to stay up to date on these? Sign up for our newsletter!

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