Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

Take a course in 2021

Isabella Klaassens

Behavioral expert

19-01-2021 - minutes reading time

Bij Online Dialogue delen we onze vakkennis graag. Ook dit jaar hebben we weer een ruim aanbod aan leerzame opleidingen. Leer alles over tools, analyses en UX design tot het datagedreven optimaliseren op basis van psychologie. Wij geven je praktische tips en diepgaande kennis.

Welke opleidingen starten binnenkort?

Google Analytics Basiscursus – Beoordeeld met een 9,3!

Wil je graag meer weten over Google Analytics maar weet je niet goed waar je moet beginnen? Heb jij altijd al willen weten hoe je marketingkanalen presteren? Of wil je weten waar in je customer journey de meeste uitval is? Dit zijn allemaal vragen die je na deze training zelf kan beantwoorden.

Data:

28 & 29 januari 9:30-12:30
25 & 26 februari 9:30-12:30
25 & 26 maart 9:30-12:30

Conversie Specialist – Beoordeeld met een 9,1!

Ben jij betrokken of ga je regelmatig betrokken worden bij conversie optimalisatie activiteiten binnen jouw bedrijf? Wij leren je in vier ochtenden alle basisprincipes van effectieve conversie optimalisatie en behoeden je voor de vele valkuilen in dit vakgebied. Bekijk de opleiding.

Data:

3, 10, 17, 24 februari
3, 10, 17, 24 maart

Zet de volgende data vast in je agenda voor onze psychologie toppers!

Basiscursus Consumentenpsychologie – 2 & 9 april

Als je begrijpt hoe mensen beslissingen nemen, kun je hun keuzes en gedrag pas echt veranderen. In deze training leren we je de belangrijkste inzichten uit de gedragspsychologie en een praktische methode om deze direct toe te passen in je eigen werk.

BOOM! Verdiepende cursus psychologie van consumentengedrag – 16, 23, 30 april en 7 & 14 mei

We gaan diepgaand in op de gedragskennis achter de vijf optimalisatiestrategieën uit OD’s BOOM! (Behavioral Online Optimization Method). Je past die nieuwe kennis direct toe op je eigen website of product, waardoor je de praktische vaardigheden leert om ook na de training te blijven profiteren van je gedragskennis.

Er is meer…

Er volgen nog meer trainingen en nieuwe data. Wil je liever een op maat gemaakte opleiding? We geven ook in-company courses.

Heb je vragen? Neem contact op met Roos, ze weet alles over onze opleidingen 🙂

Isabella Klaassens

Behavioral expert

Isabella has always loved people: how they think, how they behave, who they are. This interest led her to train as a basic researcher in social, health and organizational psychology. However, she did not like the slow pace of academia, so she switched to the more dynamic applied field. She currently works as a Behaviorist and Head of Academy at Online Dialogue, where she plays an important role in teaching workshops and courses, conducting and analyzing (A/B) tests and advising companies in optimizing their user experience and conversion rates. Ultimately, it's all about her passion in understanding the complicated ways people function.

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