A/B testing can be used much more broadly than just for increased conversions. In collaboration with amsterdam&partners we investigated how to achieve behavioral change in Amsterdam by helping visitors make better choices in time and space. In this webinar we share concrete experiments, results and learnings from this research. The A/B testing method was used as part of a broader study on behavioral change in Amsterdam.
The webinar is for CRO specialists, marketers and policy makers working on behavioral management and livability.
The case we used to help spread crowds in Amsterdam was awarded a Experimentation Elite Award 2024.
Speakers:
Moderator:
During the webinar meet the award-winning case of amsterdam&partners. We'll show you how to use A/B testing to achieve behavioral change and better manage visitor flows. Of course there is also plenty of room to ask your questions. After the webinar you will have a clear picture of how to use A/B testing more broadly than just for conversion optimization.
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amsterdam&partners is a public-private foundation where more than 100 people work every day for a livable, attractive, prosperous, sustainable and inclusive metropolis of Amsterdam. They do this by connecting, sharing expertise and telling stories. In this way, they improve the reputation of the city of Amsterdam and its surroundings and inspire, inform and activate residents, companies, visitors and business partners.
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