Qualitative research

Do you know what your users want? Or is your website traffic too low to test with? Qualitative research helps you gain direct insight into the needs and expectations of your target audience. Through conversations, observations and tests, you discover not only what users do, but more importantly why they do it.

Understand and learn from your visitors

Do you want to make sure you're making the right choices during the development phase? Or gain insight into the motivations of your target audience, in addition to what A/B testing tells you?

With qualitative research, you discover how users think, why they choose and what needs they have. Through conversations and observations, you gain insights you often miss with testing alone.

This allows you to see where users get stuck, which ideas are promising and where best to deploy resources. We help you from research question to analysis, so you make decisions based on facts rather than assumptions.

Why qualitative research with Online Dialogue?

Online Dialogue employs specialists with a strong research background. We know which questions to ask and how to gather valid insights. This is how we discover what users are really up against and how your product or service can better meet their needs.

Get user insights without large visitor numbers

Understand your users' motivations and discover what motivates or holds them back.

Avoid unnecessary investments

Test beforehand whether an idea or functionality adds value, so you don't waste your time and budget.

Gain insight into your target audience

Hear and observe how real users experience your product and use these insights to make more targeted improvements.

What we do

We choose the right research method to gain keen insight into your users and get a clear answer to your research question.

Preference testing (Lyssna survey).
Fast and structured user research that allows you to validate at low cost which variant, for example a design or flow, best suits your users. You discover not only which option they choose, but also why, so you make choices based on insight rather than assumptions.

Panels & user labs
In our in-house research lab, we observe and interview real users to discover how they experience your product or service and what they encounter. We watch their actions live and analyze their behavior. Colleagues who cannot be physically present can watch live remotely. This gives you immediate insight into how you can improve your product.

Custom research
From start to finish, we guide you in formulating research questions, conducting the studies and analyzing the results.

By using qualitative research intelligently, you gain valuable insights that better support your decisions. You develop products that really connect with your users, without depending on large amounts of data.

Our working method

We supervise the entire research process, from question to execution. Quickly and efficiently, depending on the scope and needs. By testing hypotheses, you get better-founded insights without long processes. This allows you to apply improvements immediately and build products and websites that really connect with your users.

Defining research question and hypothesis

What do you want to know and what hypotheses do you want to test? We bring the research question into sharp focus.

Choosing the best research method

Depending on your issue, we determine the appropriate qualitative research method, such as preference tests, panels and user labs.

Conduct or supervise research

We conduct the research or support your team in conducting it.

Together we discuss the analysis and translate it into actions

We turn the results into concrete recommendations and next steps for our work or your team. We support communication towards stakeholders.

Want help with qualitative research?

Let's meet and see how our experts can help your organization move forward.

Where can you find us?

Nobel Street 2A
3512EN Utrecht
030 4100 170
info@onlinedialogue.com