Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

Nino from Tour

Experimentation Consultant

As an experimentation consultant, I like to make a difference by thinking out-of-the-box and bringing together different areas of expertise. I am good at explaining complex ideas and use data to validate that I am adding value. Besides optimizing work, I apply it in my daily life, for example in my diet, exercise routine and sleep.

030 4100 171

All blogs by Nino from Tour

April 28, 2025

Webinar: How A/B testing helps spread tourist traffic in Amsterdam

A/B testing can be used much more broadly than just for increased conversions. In collaboration with amsterdam&partners, we researched how to achieve behavioral change in Amsterdam by helping visitors make better choices in time and space. In this webinar we share concrete experiments, results and learnings from this research. The A/B testing method was used as part of a broader study on behavioral change in Amsterdam.The webinar is for CRO specialists, marketers and policy makers working on behavioral management and livability.The case we used to help spread crowds in Amsterdam was awarded Experimentation Elite Award 2024.

Nino from Tour

December 12, 2024

Time for change: Scrum, SaFe, and the role of the product owner

Why do many product teams seem to work efficiently, but sometimes lack real impact? A small sample of the challenges I hear from product owners: “We have a lot of meetings”, “We work in silos”, “I just follow the processes”, “The stakeholders all want something different”. Does this sound familiar? How does this actually come about?

Nino from Tour

Nino from Tour

All blogs by Nino from Tour

Webinar: How A/B testing helps spread tourist traffic in Amsterdam

Time for change: Scrum, SaFe, and the role of the product owner

Get rid of those assumptions. Time for proof.