From the independent web analytics and conversion knowledge platform webanalists.com is voted monthly by all authors on the article to be considered for placement in Twinkle magazine, the trade magazine for online retailers.

Last month's chosen article was written by Ton Wesseling on behalf of Online Dialogue about the difference in behavior of Web page visitors in the morning, afternoon and evening. Research showed that regardless of whether they are buyers or non-buyers, the average session time on an e-business or e-commerce website increases throughout the day. This indicates that the purpose, visit intent, and focus hereof of the majority of visitors changes throughout the day. By testing with different communications on different parts of the day, you will slowly learn better and better which dialogue at which time for which segment of visitors pays off best.

Read the article online now or download the PDF.