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- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
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  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
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DiDo #48: How to truly understand your customers

Ruben de Boer

Experimentation Consultant

15-05-2025 - 3 minutes reading time

UPDATE: Due to the expected national train strike, we've decided to host Dialogue Thursday #48 fully online.This way, everyone can still join and we can share the inspiration we had planned with you, wherever you are.

Unlock the future of conversion optimization and experimentation at DiDo, the ultimate knowledge event for professionals in product development and data-driven decision-making.

This edition is all about going beyond the surface of A/B test results. We'll explore how smarter research and experimentation leads to deeper behavioral insights, and how those insights help teams make better product decisions.

Learn how to turn data into action, align experimentation with product goals, and build a culture where learning drives continuous growth.

Meet our speakers:

Arie Bart de Vries: UX Research Lead & Product Manager at NU.nl.

Tibor Sisarica: Principal Designer at ABN AMRO.

Lotte Reijmer: Behavioral Expert at Online Dialogue.

Why DiDo #48

Our speakers are experts and experienced leaders from within and beyond the CRO field. We're excited to announce the speakers for DiDo #48 ‘How to truly understand your customers’.

DiDo is an event focused on meaningful knowledge exchange, here to inspire and empower you with new ideas and insights. Intended for managers, e-commerce specialists, product designers, POs, (business) analysts, data scientists, and CRO specialists who value the impact of shared expertise.

Thursday, June 12 2025
3:00 PM - 5:00 PM CET ONLINE

Who is it for?

DiDo is designed for managers, product designers, POs, (business) analysts, CRO specialists, and consultants who are passionate about knowledge sharing. The presentations will be conducted in English.

Please note: Only client-side participants are allowed. We do not admit agency employees, freelancers, or representatives from tooling/software providers.

Program

3:00 PM: Introduction
3:10 PM: Lotte Reijmer (Online Dialogue)
3:40 PM: Arie Bart de Vries (NU.nl)
4:20 PM: Tibor Sisarica (ABN AMRO)

Haven't attended a DiDo before? On this page, you'll find an overview of all previous editions and the content of the events.

Sign up! Dialogue Thursday - June 12, 2025 ONLINE EDITION

*Online Dialogue will use the information you provide in this form only to send you event details. If you have any questions, feel free to contact us at info@onlinedialogue.com.

Location

Days Hours Minutes Seconds

Ruben de Boer

Experimentation Consultant

As an Experimentation Consultant at Online Dialogue, Ruben enjoys working with great people for great websites every day. He helps clients improve their optimization strategy and culture, set up and improve the CRO process, and lead multi-disciplinary teams.

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