Dialogue Thursday

Product Experimentation in Practice: hHow can you prevent AI from causing you to build the wrong products even faster?

During this online In this edition of Dialogue on Thursday, the ANWB and Online Dialogue will demonstrate how product discovery, experimentation, and validation become part of the development process. Expect real-world case studies and practical tips you can apply right away. Get a glimpse into the ANWB’s approach and discover how product discovery works in practice.

September 17 | 3:00 p.m.

Why participate?

Product teams are developing faster than ever.

AI helps with brainstorming, designing, and building new features. But speed alone doesn't automatically lead to better products. Without validation, you're mainly building faster based on assumptions.

During this online session, you'll discover how experimentation helps you support product decisions, validate assumptions early on, and invest development time in solutions that truly add value.

What will you learn?

After this online session, you will know:

✓ How product discovery and experimentation reinforce each other.

✓ How to validate your hypotheses before development begins.

✓ How the ANWB Incorporates Experimentation into Product Development.

✓ How to systematically integrate experimentation into agile teams.

Program

3:00 p.m. Welcome

15:05 Case Study | Product Experimentation at ANWB
Jeroen van Leenen demonstrates how experimentation becomes an integral part of product development.

15:25 | The Role of Experimentation in Product Teams
Ruud van der Veer explains why experimentation is an essential part of product development in 2026.

3:45 p.m. Live Q&A

4:00 p.m. Closing Ceremony

Sign up for our session on September 17!

This online edition was developed specifically for Product Owners, Product Managers, UX professionals, CRO specialists, and digital teams who want to use experiments to make better product decisions.

After you register, you'll receive a link before the event that will allow you to easily online You can participate. Participation is free.

*As with our in-person events, participation is limited to client-side professionals. Registrations from agencies and tool providers will not be accepted.

**Online Dialogue uses the information you provide through this form to send you information about this event and future editions of Dialogue Thursday. Do you have any questions? Feel free to contact us at info@onlinedialogue.com

Dialogue Thursday

Why participate?

What will you learn?

Program

Sign up for our session on September 17!

Get rid of those assumptions. Time for proof.