Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

We are looking for a data analyst! Check the job posting.

Training CRO for product management

Product Owners make daily choices that impact growth. Many decisions are still made based on assumptions or stakeholder pressure.

In this intensive one-day training, Product Owners learn how to structurally make better choices using data, behavioral insights and experimentation as accelerators.

No statistics lecture. No tool training.

Well: sharp thinking, clear hypotheses and concrete experiment roadmaps.

Our trainings are rated 9.0 on Springest

What to expect

Formulate sharp problem definitions

Establish testable hypotheses

Making decisions based on behavior

Practical information

one-day course

Utrecht

895,-

Why this training?

Many teams want to work data-driven.
But in practice:

KPIs are not sharp
Backlogs are full of unvalidated solutions
Experiments come too late (or not at all)
Decisions are made based on opinions
Speed wins over certainty

Data-driven work is not a dashboard.
It is making decisions under uncertainty and knowing how to reduce that uncertainty.

In this training you will learn how to do that structurally well.

For whom.

This training is for Product Owners and Product Managers, and Lead UX and CRO professionals who want to work more closely together on better product decisions.

For teams that want to argue less and substantiate more, use experimentation structurally and achieve growth through better choices.

Program

Setting product goals and metrics

Collecting customer insights

Defining problems and opportunities

Generate ideas and solutions incl. hypotheses

Experiments and validation designs

Analyze and interpret experiment results

Prioritizing based on evidence

Integration with Scrum and backlog management

Setting product goals and metrics

How to define product outcomes and appropriate KPIs.

Collecting customer insights

Use of qualitative and quantitative research (analytics, interviews, surveys, customer feedback).

Defining problems and opportunities

From insights to clear problem definitions.

Generate ideas and solutions incl. hypotheses

Systematically devise solutions to a problem or opportunity using, among other things, our Behavioral Online Optimization model.

Experiments and validation designs

When do you use A/B testing, usability testing, prototypes, surveys, etc.?.

Analyze and interpret experiment results

Basic principles of experiment analysis and decision making.

Prioritizing based on evidence

How to prioritize opportunities and ideas (impact, effort, confidence).

Integration with Scrum and backlog management

How hypotheses, experiments and insights fit into sprints, roadmap and backlog.

Next training

Month	Date	Time
May	7 may	09:30 - 16:00

Why this training?

Directly applicable to your own product issue

No theory to do anything with later. You work on your own case during the training and go home with concrete hypotheses and an experiment roadmap.

The CRO expert for 15+ years

OD has been the specialist in conversion optimization for over 15 years.

Focus on how to really make better decisions

Not only what you do, but especially how you decide under uncertainty. Less discussion, more informed choices.

Reinier Koolmees

Data Analyst

030 7009 777

Dennis Nederlof

Experimentation Consultant

030 2272 771

Sign up for the CRO for product management training course

Duration: 1 day (09:30 - 16:00)
Group size: 8 participants
Shape: Interactive, lots of real-life case studies
Preparation: Include one current product challenge

Training CRO for product management

Why this training?

For whom.

Program

Next training

Why this training?

Directly applicable to your own product issue

The CRO expert for 15+ years

Focus on how to really make better decisions

Reinier Koolmees

Dennis Nederlof

Still have questions?

Lotte Reijmer

Sign up for the CRO for product management training course

Get rid of those assumptions. Time for proof.