Today, the cooperation announced Between the internet team of abnamro.co.uk and web analysis and conversion optimization weblog webanalists.com. As the first company in the Netherlands (and perhaps Europe?), ABN Amro is going to share the results of the web page optimization processes they continuously perform in the public domain.

At ABN AMRO we work with multidisciplinary teams that meet weekly to determine where improvements are needed based on the analysis of targets and customer requirements. The improvements are worked out as scenarios and tested in practice using the AB and multivariate test and targeting software of Omniture. As soon as the results are significant for a certain customer segment, the improvements are actually implemented on the website.

Online Dialogue regularly consults with the web analysts of ABN Amro about the tests performed and to be performed and thinks along with them about the interpretation of the results. We also supervise the publication of the cases on webanalisten.nl. We are excited about this cooperation and hope to bring the knowledge and level of online experiments in the Netherlands to a higher level.