We are looking for a data analyst! Check the job posting.
So right after our 2nd birthday, we had another celebratory moment. The Online Dialogue partner organization has been expanded to include a senior (visual) design partner: Anna Botsvine. Anna has been designing for online for over 10 years, 8 of which she has been self-employed with Angi Studio. Together with Anouschka Scholten, senior interaction consultant, have formed a well-matched design team for some time now. Together we already worked with great pleasure and success on a website redesign at one of our clients.
As a designer, Anna understands very well how to properly design a dialogue online and has learned that researching and measuring user behavior is essential for successful design. At Online Dialogue we already knew for some time that a good online dialogue cannot be successful without an appropriate design. With great pleasure we therefore look forward to this collaboration. Anna: welcome!
Thanks to the input prior to the afternoon and during the day itself, we were able, for the first time during the Online Dialogue Thursday build a session entirely around the knowledge in the room. The theme was “the level/building of online knowledge within organizations and how do you retain people with good knowledge for the same organization?”. In the slides of the afternoon (PDF, 25 MB, slideshare at the bottom of this article) you will find underlying research results. Here is an overview of the online knowledge level of your own organization according to the perception of the participants (who are above average online experienced):
About 50% rated all areas as good to excellent (and the other half did not). For online copywriting, this level is lower. Also notable here is the large percentage of “poor & mediocre” as it is for online analysis. Design and development is at an adequate level according to the perception of those surveyed. We did not ask what in perception is meant by good design and/or development 🙂 .
In any case, it gave good input for a knowledge sharing session around the mentioned theme. The most important learnings for knowledge optimization in our view were:
Conversion quiz
For the first time, we also held a conversion quiz. Instead of telling about the deep background behind one practice case, we had put 10 A/B test cases in a row where the audience got to guess which variant would work better (against a certain goal) and whether the difference would be higher or lower than a certain percentage. The quiz gave the nice outcome that after 5 rounds, there were fewer people left than if everyone always stood evenly divided between both possible answers....
Once again a lesson that you can't predict what will work and what won't. Above all, you have to think carefully (substantiated by numbers) about what could possibly work better and then just test it out on actual visits!
Congratulations to winner Bas van de Haterd. 2 more wins in a row and the challenge cup is his!
In the slides PDF (please note 25 MB) you will find all the examples shown (including the conversion clinic highlights from winwindeals.nl, aegonbank.nl and denhaag.nl). You can also view the slides below via the slideshare application:
On Thursday, November 10, 2011, we will organize the 7th Online Dialogue Thursday. Location is again Utrecht, with start time 14:30. If you want to be invited please register for the waiting list. If you've been before: send us an email and we'll put you on the guest list!
Nederlands Nederlands
English