During Emerce Conversion (April 11, 2019) in Amsterdam, colleagues Tom van den Berg and Bart Schutz were on the main stage.

Interested in the slides?

Bart gave a presentation on ‘Validation in every organization.
‘Culture of experimentation’ is like adolescent sex. Everyone is talking about it, wanting it, saying they are already doing it, doubting whether they are good at it, and only the few who are already really doing it know how exciting it really is, and how much there is still to experiment.

> View Bart's slides here

Tom presented his ’10 tips to increase the ROI of your CRO program.
Do you have a CRO team and are enjoying A/B testing? But do you feel like you're not getting the most out of it? During his presentation, Tom shared 10 tips (from basic to advanced) to increase the ROI of your CRO program.

He answers questions such as: how to achieve maximum results within often limited time? How do you set up the ideal process? What important data checks should you do? And what is the added value of a behavioral expert?

> View Tom's slides here

About Online Dialogue

“Validation in every organization” is our mission and our job is to help our clients make better and faster decisions. To achieve this, we use data and psychology combined with business consulting and change management. Together with our clients we look at sales funnels, customer journeys, customer behavior and corporate culture to improve conversion rates.

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