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Slides & Links MIE presentation Ton Wesseling

Ton Wesseling

Ton Wesseling

07-02-2013 - minutes reading time

Thanks For those interested in the slides of and links from Ton Wesseling's presentation at MIE 2013, Feb. 7, 2013 in The Hague

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Links

conversion_toolsThe presentation included tools mentioned that we use in our daily work. We have no commercial connection with these tools, but use them because they do what we are looking for and are often very affordable. There are more tools available, but we wanted to highlight this one in particular:

  • Use a tool where you want it: Qubit Opentag: targeted tag management
  • Follow a visitor session: Google Analytics: visitor flow report
  • View a visitor session: Clicktale.com: mouse and keyboard behavior
  • Customer satisfaction feedback: 4qsurvey.com: linking answers to analytics
  • Product review API: Yelp: what do your visitors think of which product?
  • Targeting based on historical profile : Personyze.com: every detail you can look at!
  • Who and how engaged is your visitor? Facebook.com: your identity provider
  • Competitive intelligence API: Mozenda.com: website spider to database
  • Social Environment API: Topsy.com: most shared URLs
  • Creating landing pages on the fly: Unbounce.com: live immediately
  • Drag and drop A/B testing: Visualwebsiteoptimizer.com: change with 1 click

Wheel of Persuasion

Parts of the Wheel of Persuasion were shown during the presentation. You can register for Beta invites at http://www.wheelofpersuasion.com.

The slides

You can view the slides as Download PDF from this location (note almost 50MB). You can also view them below or on our slideshare location.

Ton Wesseling

Ton Wesseling