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Theme and program of Dialogue Thursday #11

Online Dialogue

17-10-2012 - minutes reading time

Cookie law: bring on that opt-in!
What is the status in regulations?
What are the initial practice learnings?
How do you collect those opt-ins with maximum effect?

DiDo

The first Dialogue Thursday since the 2012 summer break has a revamped format. The group of invitees for this invite-only event has been reduced considerably to ensure more quality, in the form of dialogue and knowledge. A maximum of 35 places are available!

In addition to short inspiring presentations, we will work in groups on a case study. What you hear on #DiDo 11 you will immediately work out and discuss in practice.

The program for Nov. 1:

2 p.m.: Door open / reception
2:30 p.m.: Welcome / intro
2:40 p.m.: Presentation on the Status of Cookie Legislation by Wim van Slooten director of the MOA, Center for Information Based Decision Making & Marketing Research
3 p.m.: Case presentation Aegon and the cookie law by Lilian Meuwsen, usability expert at Aegon Netherlands.
15.20 hour: Getting started with the cookie law part 1: in small groups we will work on an Aegon case: which variant should they implement and what can be improved in terms of quick wins?
3:50 p.m.: Presentation: the first cookie acceptance figures and inspiration for proper cookie dialogue, by Ton Wesseling, Chief Optimization Officer and Bart Schutz, Chief Persuasion Officer at Online Dialogue
4:05 p.m.: Getting started with the cookie law part 2: we continue with the Aegon case. What should they start testing out in the cookie implementation after going live? How should they deal with this in the longer term?
4:50 p.m.: Presentations of the elaboration of the different groups
5:10 p.m.: Wrap-up / thanks
5:15 p.m.: Drinks. Time to get further acquainted and share knowledge over drinks and snacks
6:30 p.m.: End

If you want to be there on Nov. 1, or the upcoming Dialogue Thursdays:
sign up for our waiting list.

Notice: In its revamped format, Dialogue Thursday is no longer for freelancers or agency workers. For this group of enthusiastic professionals
(and sisters) we will soon be hosting Trending Tuesdays.

Hope to see you next November 1 at our Online Dialogue House at Catharijnesingel 45 in Utrecht!

Online Dialogue

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