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Trends to follow: Are you ready for mobile yet?

Online Dialogue

16-10-2012 - minutes reading time

Soon Online Dialogue is going to pay more attention to trends in our field, also in the form of event. What is happening in our field? What is the future going to offer us and how do we make sure we are ready for it when it comes? Our trends expert Maurice Beerthuyzen shares some trends in advance.

De opkomst van mobiel en tablets maakt de behoefte om overal en altijd over de hele wereld mobiel en bereikbaar steeds groter. Ben jij al mobiel bereikbaar? En hoe ga jij om met zaken als responsive design?

What's going on?

trendsmobiel Als je kijkt naar wat er vanuit Azië allemaal verscheept wordt aan hardware richting Europa, zie je eigenlijk letterlijk de trends onze huiskamers binnenvaren. Desktops zijn op sterven na dood. De laptop is de nieuwe desktop, maar mobiele telefoons en tablets zijn niet meer aan te slepen. Iedereen gaat mobiel. De transportschepen uit het Oosten staan letterlijk vol met mobiele nieuwigheid. Mobiel is hot en voor steeds meer mensen dé manier om online actief te zijn.

What does that mean for me?

Bij de meeste bedrijven is online nog maar net ingeburgerd. Veel bedrijven zijn nog steeds aan het stoeien zijn met een professionele internetorganisatie. Die internetorganisatie is vaak ingericht op de conventionele website, terwijl steeds meer klanten alleen nog maar via mobiel en tablet bij je op bezoek komen. Is jouw website al uitgerust voor die bezoeker?

De tablet en mobiele bezoeker vraagt een andere userexperience. Een touchscreen werkt anders dan een muis immers. Maar ook het feit dat de beide devices werkelijk overal naar toe worden gesleept, maakt dat je je real time locatie (waar ben jij als bedrijf, en waar ben jij als klant?) mee kunt nemen in je dialogen.

Om nog maar te zwijgen over zaken als responsive design; de manier om je online presentatie aan te passen afhankelijk van het device waarmee je als klant werkt ( laptop, mobiel of tablet). Of wil je liever op ieder device een totaal andere dialoog voeren? Volop nieuwe uitdagingen voor je online organisatie dus.

Origineel geplaatst op 11 oktober 2012 op Trimmed.com

Online Dialogue

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