Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

Google Analytics 4 workshop

Are you working with Google Analytics 4 (GA4) but could still use some help?
Want to know how your marketing channels are performing or where in the customer journey there is the most dropout? Or do you have no idea how to do your usual analytics in GA4? Then our Google Analytics 4 training is ideal for you.

Learn to use all GA4 features, create reports and improve conversion with data insights in 2 half days. Discover all features and get immediately applicable insights.

Our courses are rated 9.3 on Springest

This course is only offered as in-company training

What to expect

Use GA4 effectively

Analyze visitor behavior

Increase conversion with data

Practical information

2 half-days

Utrecht

on demand

What will you learn?

How to use GA4's interface and what are the key reports to measure your website performance.
Create your own ‘exploration reports’ in GA4 to analyze your visitors' behavior.
Setting up segments to identify different audiences and better understand their behavior.
Create funnels to identify the user journey and bottlenecks on your website.
Make targeted optimizations by analyzing the performance of your most important pages and identifying areas for improvement.

Why choose Online Dialogue?

Learn to understand and use GA4

Practical training with immediate applicability.

Supervised by experienced data analysts

Learn insights that you can use immediately to make better decisions.

Alexandros Kakakis

Data Scientist

030 2272 446

Reinier Koolmees

Data Analyst

030 7009 777

Irene Strikkers

Data Analyst

0307009775

Simon Buil

Data Analyst

0302272445

More information about our Incompany Trainings?

Google Analytics 4 workshop

What will you learn?

Why choose Online Dialogue?

Alexandros Kakakis

Reinier Koolmees

Irene Strikkers

Simon Buil

Still have questions?
Want to know more?

Lotte Reijmer

More information about our Incompany Trainings?

Get rid of those assumptions. Time for proof.

Google Analytics 4 workshop

What will you learn?

Why choose Online Dialogue?

Alexandros Kakakis

Reinier Koolmees

Irene Strikkers

Simon Buil

Still have questions? Want to know more?

Lotte Reijmer

More information about our Incompany Trainings?

Get rid of those assumptions. Time for proof.

Still have questions?
Want to know more?