Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Customer Journey Discovery (Process Mining)Discover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
- - Training CRO for product management
  - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

Irene Strikkers

Data Analyst

Irene is always looking for the complete picture. In her role as a data analyst, that often starts with the data, and then she zooms out. An analysis of a test is nice, but ultimately what matters to her is what all the insights add up to.

Alle blogs van Irene Strikkers

February 24, 2025

Process mining within CRO

A good CRO process starts with thorough preliminary research in which the customer journey (or customer journey) plays the main role. In most web analytics tools, it is difficult to see the actual paths that customers take. So how do you find out what paths your customers are actually taking? With process mining!

Irene Strikkers

June 14, 2024

Find out where you are losing potential customers using funnels in Analytics

Irene Strikkers

February 9, 2024

Superweek 2024: 5 lessons on AI

Irene Strikkers

June 29, 2023

How do you retrieve the exit rate from BigQuery?

Irene Strikkers

March 24, 2023

The 9th edition of Women in Analytics: rolling out an analytics platform

Irene Strikkers

November 13, 2018

To measure less is to know more

Irene Strikkers

April 16, 2018

The pitfalls of Time on Page

Irene Strikkers

Irene Strikkers

Alle blogs van Irene Strikkers

Process mining within CRO

Find out where you are losing potential customers using funnels in Analytics

Superweek 2024: 5 lessons on AI

How do you retrieve the exit rate from BigQuery?

The 9th edition of Women in Analytics: rolling out an analytics platform

To measure less is to know more

The pitfalls of Time on Page

Get rid of those assumptions. Time for proof.