As a CRO professional, do you want to get a better grip on data? In this hands-on course, you will learn how to apply the entire data process within conversion optimization: from formulating your research question to clearly presenting your insights.

We cover both qualitative and quantitative data, dive into statistics and teach you how to use data to tell a compelling story that resonates with your stakeholders. You'll work with your own cases, learn from real-world examples and finish each day with a concrete assignment.