Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

Join our free event Dialogue Thursday on November 13. Sign up now!

Data Storytelling Workshop for CRO

As a CRO specialist, data analyst or product owner, you know how important it is to inform and convince colleagues and stakeholders with insights. This requires visibility, persuasiveness and the ability to communicate insights in an accessible and inspiring way.
You don't just want to be right - you want to be right.

Yet research by Google Trends shows that as much as 75% of the available data goes unused. A shame! Make all data tangible and relevant and get your organization really moving. Increase support for your optimization program, create curiosity and enthusiasm among colleagues and stakeholders, and structurally raise the level of your CRO program to greater heights.

Our courses are rated 9.1 on Springest

This workshop is offered only as in-company training

What to expect

Tell a clear and compelling story based on data

Visualize with clarity and focus

Work with convenient templates

Practical information

2 half-days

Utrecht

on demand

What will you learn?

Effectively communicate with your stakeholders about insights from your data,
From individual A/B tests to meta-analyses
Selecting the right data to support your story
Tailoring your story to your audience
Clearly structure a story with a beginning, middle section and conclusion
Choosing the right data visualizations to go with your insights
Recognizing and preventing the most common mistakes

Why choose Online Dialogue?

From data to story

Learn how to convincingly translate your insights into stories that spur action. This is how you increase support for CRO within your organization and get your optimization program moving.

Experienced experts in the field

Our trainers work daily on data-driven optimization at leading organizations. They combine scientific insights with years of practical experience, and give you tools that you can apply immediately.

Get to know your trainers in advance

Alexandros Kakakis

Data Scientist

030 2272 446

Reinier Koolmees

Data Analyst

030 7009 777

Irene Strikkers

Data Analyst

0307009775

Simon Buil

Data Analyst

0302272445

More information about our Incompany Trainings?