Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

Incompany Training

Do you want to further develop as a team, department or organization in the field of data analysis, behavioral insights or experiment-driven working? In our in-company trainings you will learn how to make better informed choices as a team, with knowledge of data, psychology, UX and strategy. Fully tailored to your goals, issues and experience.

Our trainings are rated 9.0 on Springest

All training can be given in both Dutch and English.

What to expect

Content, level and format tailored to your team

Benefit from 15+ years of experience

Apply insights immediately

Practical information

1-4 day parts

On site

on demand

Schedule a no-obligation intake

Training Conversion Specialist

BigQuery Workshop

Statistics Workshop

Product Discovery Workshop

Consumer Psychology Training

Workshop GA4

Data Storytelling Workshop

Product Discovery Workshop

Training Conversion Specialist

Want to learn how to increase your website's conversion rate? In our conversion specialist training you will learn the basics of process, data, psychology and UX you can use to optimize your website. The training is full of practical examples from real specialists.

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BigQuery Workshop

Improve your data analytics!

Your data analyses are more reliable with BigQuery because GA4 all data sampling.
During this workshop, you will link BigQuery to a GA4 account and learn to use BigQuery to dive deeper into your data than what is possible with GA4.

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Statistics Workshop

Would you like to learn more about statistics combined with conversion optimization?
In CRO, data-driven work is paramount, but do you do it with the proper statistical foundation? Has it been a while since you took statistics and could use a refresher course? Or is this subject matter new to you, then this is a good course for you. You will learn the basic skills needed to make well-founded decisions.

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Product Discovery Workshop

Have you ever wondered how to optimize your products and services and make them more responsive to your users' needs? Our Product Discovery training is designed exactly for this. You'll gain in-depth insight into user problems, refine your ideas and discover solutions that customers are waiting for. Leveraging the Product Discovery Phase saves valuable time, energy and money, allowing your innovations to connect better and make more impact.

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Consumer Psychology Training

To the improve conversion of your website, web shop or product, it is essential to understand your customers' motivations. During the consumer psychology course, you will learn five optimization strategies to take your CRO program to the next level. The strategies are based on science-based psychological principles and you can use them Apply directly to your own website or product.

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Workshop GA4

Are you working with Google Analytics 4 (GA4) but could still use some help? Want to know how your marketing channels are performing or where in the customer journey the most dropouts are? Or do you have no idea how to do your usual analytics in GA4? Then our Google Analytics 4 training is ideal for you.

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Data Storytelling Workshop

As a CRO specialist, data analyst or product owner, you know how important it is to be able to inform and convince colleagues and stakeholders with your insights. This requires visibility, persuasiveness and the ability to communicate insights in an accessible and inspiring way. You don't just want to be right - you also want to be proven right.

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Product Discovery Workshop

From loose ideas to successful substantiated innovations

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Why choose Online Dialogue?

Custom

We tailor each training to your situation, knowledge level and goals.

Experienced trainers

You will learn from strategists, analysts, psychologists and UX designers with years of experience in optimization.

Directly applicable

We link theory to real examples. After the training, you'll be able to start working on your own right away.

Get to know your trainers in advance

Ruben de Boer

Experimentation Consultant

030 7009 778

Alexandros Kakakis

Data Scientist

030 2272 446

Shirley van Haalem

Experimentation Consultant

030 7009 447

Britt Kerkhoven

UX Designer

030 4100 177

Isabella Klaassens

Behavioral expert

0302272440

Reinier Koolmees

Data Analyst

030 7009 777

Irene Strikkers

Data Analyst

0307009775

Simon Buil

Data Analyst

0302272445

Dennis Nederlof

Experimentation Consultant

030 2272 771

Lotte Reijmer

Behavioral expert

030 2272 444

More information about our Incompany Trainings?

Incompany Training

Why choose Online Dialogue?

Get to know your trainers in advance

Ruben de Boer

Alexandros Kakakis

Shirley van Haalem

Britt Kerkhoven

Isabella Klaassens

Reinier Koolmees

Irene Strikkers

Simon Buil

Dennis Nederlof

Lotte Reijmer

More information about our Incompany Trainings?

Get rid of those assumptions. Time for proof.