Retrieved from Thursday, June 14, from 2 p.m. to 6:30 p.m. Online Dialogue is hosting the 27th Dialogue Thursday (DiDo).
During the 27th DiDo we again have an interesting theme: how to apply experimentation and personalization within a (large) webshop. Especially for the 27th edition we have invited none other than Niels Reijmer of de Bijenkorf and Ellen Tonkens of wehkamp to share their experiences and knowledge with us in the field of CRO. The ultimate candidates for a successful, high velocity CRO program. Where are the big web shops of the Netherlands in the development of an experiment driven organization and how do they gain insights from the treasures of data they collect about their visitors?
Once again, we are organizing the DiDo for clients, new and old relations and is by invitation only. During this afternoon the focus is nothing more than sharing knowledge and thought leadership.
In addition, we are convinced that the knowledge and experience in the room is many times greater and we do not want to let this input go to waste either. Therefore, during the panel discussion, enough space will be made available to allow everyone to speak.
By combining data from all touchpoints, you can create an overall picture of the visitor. But how do you use all that data to create relevant information for the visitors? And how do you continuously tell the same story? In his presentation, Niels shares how he creates segments at Bijenkorf and applies personalization to the website, emails and other online marketing channels.
Niels is Lead Data Analyst at de Bijenkorf where he works with a team on personalization and segmentation on the website and online marketing channels. He has a background in statistics, psychology and computer science through his studies at Eindhoven University of Technology.
Since last year, wehkamp has begun a transition, experimenting more and more at an ever-increasing pace. How do you set up such an experimentation process, how do you scale it up and what growing pains are involved? In her presentation, Ellen shares how she is managing experimentation at wehkamp and preparing the process for an even faster pace.
Ellen is a Conversion Specialist in the Experimentation & Analytics team at wehkamp. She works with product owners and their teams to ensure that experimentation within wehkamp is taken to the next level. With a background in psychology and four years of experience at a startup, it is her second nature to want to get inside the customer's head and continuously improve processes.
Seats2Meet Utrecht: Moreelsepark 65, 3511EP Utrecht.
The language of instruction at this DiDo is Dutch.
The invitations for the DiDo have been sent out, but if you would like to attend please reserve a spot by filling out the form below. If there is still room, we will contact you!
Please note, during a DiDo we have room for a maximum of 50 people. We give priority to managers, senior executives and consultants with a passion for knowledge sharing. “Agency people” and vendors are welcome at our DDTT events.
[ninja_forms id=68]
Not sure what the DiDo is and what to expect? Read the summary of the 26th Dialogue Thursday and watch the movie for an impression.
Nederlands
English