Do you want to master the basics of conversion rate optimization in a short amount of time? During this Summer Crash Course: Conversion Specialist, you’ll learn in two days how to set up the CRO process, apply data and statistics, understand consumer behavior, and turn hypotheses into concrete improvements. It’s ideal if you want to quickly expand your knowledge this summer without having to take a four-week training course. This edition will be taught in English.
To optimize systematically, you need more than just isolated ideas and A/B testing. On the first day, you’ll learn how to set up an effective optimization process and build your understanding of your customers step by step. We’ll cover topics such as organizational maturity, gathering insights, and building support for data-driven work.
Data is also central to this. After all, good decisions start with reliable data. You’ll learn how to assess the quality of your data, identify opportunities, and translate insights into concrete improvements. We’ll also cover statistics, statistical significance, prioritization, and how to optimize when you have low traffic or conversion rates.
Nederlands
English