Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

We are looking for a data analyst! Check the job posting.

Take a course in 2021

Isabella Klaassens

Behavioral expert

19-01-2021 - minutes reading time

At Online Dialogue, we like to share our expertise. This year we once again have a wide range of educational courses on offer. Learn everything from tools, analytics and UX design to data-driven optimization based on psychology. We give you practical tips and in-depth knowledge.

What courses are starting soon?

Google Analytics Basic Course - Rated with a 9.3!

Would you like to learn more about Google Analytics but aren't sure where to start? Have you always wanted to know how your marketing channels are performing? Or do you want to know where in your customer journey there is the most dropout? These are all questions you can ask after this training itself can answer.

Dates:

Jan. 28 & 29 9:30-12:30 a.m.
Feb. 25 & 26 9:30-12:30 a.m.
March 25 & 26, 9:30-12:30 a.m.

Conversion Specialist - Rated with a 9.1!

Are you involved or going to be regularly involved in conversion optimization activities within your company? We will teach you in four mornings all the basics of effective conversion optimization and save you from the many pitfalls in this field. View training.

Dates:

Feb. 3, 10, 17, 24
March 3, 10, 17, 24

Please mark the following dates in your calendar for our psychology toppers!

Basic Consumer Psychology Course - April 2 & 9

When you understand how people make decisions, only then can you really change their choices and behavior. In this training we teach you key insights from behavioral psychology and a practical method to apply them directly to your own work.

BOOM! In-depth course in psychology of consumer behavior - April 16, 23, 30 and May 7 & 14

We go deep into the behavioral knowledge behind the five optimization strategies from OD's BOOM! (Behavioral Online Optimization Method). You'll apply that new knowledge directly to your own website or product, which will give you the practical skills to even after the training continue to benefit from your behavioral knowledge.

There is more...

More trainings and new dates will follow. Would you prefer a customized training? We also give in-company courses.

Have questions? Contact Rose, she knows all about our courses 🙂

Isabella Klaassens

Behavioral expert

Isabella has always loved people: how they think, how they behave, who they are. This interest led her to train as a basic researcher in social, health and organizational psychology. However, she did not like the slow pace of academia, so she switched to the more dynamic applied field. She currently works as a Behaviorist and Head of Academy at Online Dialogue, where she plays an important role in teaching workshops and courses, conducting and analyzing (A/B) tests and advising companies in optimizing their user experience and conversion rates. Ultimately, it's all about her passion in understanding the complicated ways people function.

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