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Conversion tip landing pages in Twinkle

Ton Wesseling

21-09-2009 - minutes reading time

From the independent web analytics and conversion knowledge platform webanalists.com is voted monthly by all authors on the article to be considered for placement in Twinkle magazine, the trade magazine for online retailers.

Last month's chosen article was written by Ton Wesseling on behalf of Online Dialogue about why so few websites work with multiple conversion pages for the same product. Landing pages are often customized for each inbound URL, but regardless of the visitor's route across the website itself, this visitor is often sent to the same conversion page. This is where optimization opportunities lie!

Read the scan online, or download the PDF.

Ton Wesseling

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