Services
- - Conversion optimization (CRO)Guidance for your experimentation program, from idea to analysis. More experiments, better conversions and informed decisions.
  - Improve your experimentation programMake experimentation a structural part of your organization. We help teams grow with advice, support and training.
  - Product experimentationDevelop products that really work. Validate assumptions and make informed choices.
- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
  - AutomationsSpeed up your optimization process with automations. Less manual work, more time for insight and strategy.
  - Process MiningDiscover hidden paths, bottlenecks and opportunities to improve the online experience, backed by data.
- See all services
Training
- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
  - Consumer Psychology TrainingTo improve the conversion rate of your website, online store or product, it is essential to understand your customers' drivers. During the Consumer Psychology course, you will learn five optimization strategies to take your CRO program to the next level.
  - Data analysis training for CROPractical training in which you will learn to analyze, validate and present data convincingly within CRO.
- - Incompany TrainingCustomized training for teams looking to grow in experimentation, validation and conversion optimization.
- View all courses
Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
- See all customer cases
Blogs
CRO toolkit
About us
- - TeamDriven specialists who learn by experimenting
  - EventsSharing knowledge and inspiring each other. We bring peers together to learn and grow.
  - Partners Online DialogueTools from our partners that help translate behavior and data into impact.
- - Get in touchInterested in our approach or a collaboration? We'd love to engage with you.
  - Sign up for the newsletterStay tuned for the latest news on CRO and experimentation!
  - VacanciesCome work at the agency for data-driven optimization.

We are looking for a data analyst! Check the job posting.

DiDo #47: Collaboration in product teams.

Maud Vermeulen

Marketer

16-12-2024 - 2 minutes reading time

Unlock the future of conversion optimization at Dido, the ultimate knowledge event for CRO specialists. This edition dives into effective collaboration in product teams. Learn how to integrate data-driven decision-making into product development, hear from top experts about best practices, and discover trends shaping the future of experimentation. Don't miss this opportunity to connect with peers and explore how product teams can drive growth through smarter, more impactful experiments!

Why DiDo #47

Our speakers are experts and experienced leaders from within and beyond the CRO field. We're excited to reveal our first speaker: Jorden Lentze, an experienced Product Owner at Booking.com and award-winning CRO expert, will join us at DiDo #47!

With a background at leading companies like Booking.com and his role as a DDMA Experimentation Heroes judge, Jorden knows exactly how to take experimentation and team collaboration to the next level. Don't miss this chance to learn from a true expert!

DiDo is an event focused on meaningful knowledge exchange, here to inspire and empower you with new ideas and insights. Intended for managers, e-commerce specialists, product designers, POs, (business) analysts, data scientists, and CRO specialists who value the impact of shared expertise.

Thursday, March 13th 2025
2:30 PM - 5:00 PM

Interested in joining? Sign up using the link below and get the latest information:

Who is it for?

DiDo is designed for managers, product designers, POs, (business) analysts, CRO specialists, and consultants who are passionate about knowledge sharing. The presentations will be conducted in English.

Please note: Only client-side participants are allowed. We do not admit agency employees, freelancers, or representatives from tooling/software providers.

Program

2:30 PM: Introduction and welcome
3:00 PM: Jorden Lentze
3:30 PM: Dennis Nederlof
4:00 PM: Short Break
4:15 PM: Talk 3
5:00 PM: Drinks

Haven't attended a DiDo before? On this page, you'll find an overview of all previous editions and the content of the events.

See you on Thursday, March 13th 2025? Sign up for more information!

Get the latest info Dialogue Thursday - March 13th, 2025

*Online Dialogue will use the information you provide in this form only to send you event details. If you have any questions, feel free to contact us at info@onlinedialogue.com.

Location

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Maud Vermeulen

Marketer

Maud is an enthusiastic marketing professional with a passion for people and fresh ideas. She prefers to work on projects where collaboration and creativity come together. She enjoys creating stories that connect brands and people in an authentic and original way.

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