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- - Qualitative researchUnderstand thresholds, motivations and behaviors of your users and discover the biggest optimization opportunities.
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- - Training Conversion SpecialistWant to learn all about conversion optimization? In this training you will learn to test, analyze and optimize like a pro. From knowledge of A/B testing to psychology and UX.
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Customers and Results
- - How Bidfood used process mining to discover blind spots in customer behaviorWant to know how customers really move through your platform? Bidfood discovered it through process mining and targeted improvements to their blind spots.
  - A successful experimental program according to DPG MediaHow DPG Media is building a mature culture of experimentation with a strong team, smart tools and training.
  - How AW Lab took the first step toward a validation-driven culture
- - CRO at Beter BedWhat can you learn from 10 years of CRO at Beter Bed? Insights, pitfalls and how they firmly anchored their testing culture.
  - How NS builds a successful CRO strategy with Online DialogueRead how a large organization like NS laid the foundation for a successful validation culture. And grew from 27 to 145 tests in one year.
  - Learning-by-doing: 4 years of working together on VodafoneZiggo's CRO programHow VodafoneZiggo grew in 4 years from gut testing to a robust CRO program with 20 teams and a Center of Excellence.
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We are looking for a data analyst! Check the job posting.

Review of Conversion Hotel 2016

Desiree van der Horst

05-12-2016 - minutes reading time

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On November 18, 19 and 20, 2016, Texel was all about Conversion Optimization. As a partner and co-organizer of Conversion Hotel Online Dialogue was there to make it a great event, already for the third time in a row. Over 200 online experts shared their knowledge for 3 days, listened to 12 international keynote speakers, participated in an unconference, ate, drank and celebrated together.

Twelve international keynotes

With 12 international speakers from various online disciplines, the range of knowledge was very broad and diverse. From creative Copywriting to the essence of Email Marketing, from hands-on tips on Web analytics to effective UX design and from Storytelling to actual Growth: everything was covered during the 12 presentations spread over 3 days.

Unconference

Traditionally, Saturday afternoon is reserved for the Unconference: a conference by and for the participants. Everyone could schedule their own session on the large unconference board and, of course, attend sessions themselves. This interactive part of the event was complemented by three workshops given this afternoon. During this afternoon participants could go in depth with their own presentations, start discussions or join a workshop given by one of the keynote speakers!

Video impression

Watch the video impression of Conversion Hotel 2016 here:

Conversion Hotel 2016 - 2 minute video summary #CH2016 from web analysts on Vimeo.

Slides and compilation videos of the speakers can be found at ConversionHotel.com.

Socializing

Besides sharing knowledge during the various sessions, there is also plenty of time at Conversion Hotel to get to know each other: during the joint breakfasts, lunches and dinners, but also in the hotel bar and during the party night (with live band) on Saturday night. Not only business, but also pleasure and fun. In short: a unique event at a unique location.

CH2017

Of course, we would love to hear what you thought of the event if you were there! Do you want to be there (again) next year? Then sign up for the 2017 waiting list, then you will be the first to get your hands on a ticket.

Conversion Hotel ... see you in 2017!

Desiree van der Horst

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