On October 2 this year, the Digital Recruiting event will take place for the sixth time. Bas van de Haterd will present the results of his research into the digital job application experience among more than 400 organizations, including all clients of Online Dialogue. Online Dialogue is also present; Bart Schutz will present his wheel of persuasion and Ton Wesseling will talk about setting up good A/B tests.

Our approach with Digital Recruiting is to apply everything we have learned in the field of website optimization to recruitment. Not only do you want to convince your best customers to buy your products or services, you also want to attract the best employees. So a good recruitment site and clear application procedure is just as important.

The Digital Recruiting event, like the survey, is all about ‘the digital job application experience. This year the emphasis is on testing your recruitment site. The question of what applicants want cannot really be answered by experts, only by the visitors themselves. You don't do that by asking them, because people usually don't know what they want at all, but by measuring it. Asking is asking for trouble, measuring is knowing (or can be if you measure the right thing).

The purpose of this day is to provide visitors with knowledge of website testing to improve the Digital Job Application Experience. To share knowledge gained in the E-Commerce sector and translate it to the world of online recruitment.

After this day, you will know:

• What is A/B and Multivariate testing?
• What the effect of testing can be
• How to set up a good test
• How to entice top candidates to apply to your company

The program

Date: October 2, 2012
Time: 9:30 a.m.-6 p.m.
Location: Seats2Meet.com, Hoog Catherijne, Utrecht

9:30 - Reception.
10:00 - Opening
10:15 - Which Site Won?
10:45 - The basics of a good test.
11:15 - Getting Started
12:30 - Lunch
13:30 - The wheel of persuasion.
14:15 - Getting Started
15:00 - Pitching
15:30 - Conversion Clinic
16:15 - Research and awards
17:00 - drinks

The explanation of the program can be found at the website of Digital Recruiting.

Special offer for visitors to Online Dialogue

Normally, Digital-Werven costs 349 euros per person, where you get free a report with improvement suggestions about your recruitment site (worth €149).

We have been asked to fill out the program and would therefore like to invite our contacts to bring their recruiter. For the price of 2 tickets for 1, they will then also receive a report from digital-recruiting on the quality of their recruiting website.

Tickets can be requested at the website of Digital Recruiting. To take advantage of this offer, enter at the “Heard through”-field in “Online Dialogue.”.

Looking forward to seeing you on Oct. 2!