March 5, 2026

Why experimentation is becoming an operating model for smart organizations

A conversation with Valentin Radu, founder of Omniconvert, on experimentation as an operating model, AI and sustainable digital growth. Read more

Maud Vermeulen

November 24, 2025

Will AI make us smarter or dumber? The insights of Klöpping, Scherder and Online Dialogue

Reflection on Klöpping × Scherder by Simon Buil (Data Analyst at Online Dialogue)

Maud Vermeulen

November 18, 2025

Event Report: Dialogue Thursday #49: The Learning Era, Data Trends & Experimentation within Product

Last Thursday, the 49th edition of Dialogue Thursday (DiDo) took place. DiDo is the knowledge event for professionals in conversion optimization, product development and data-driven working.

Maud Vermeulen

August 11, 2025

6 trends shaping experimentation in 2025

Over the past few weeks, I attended five leading events, spoke on stages and had countless conversations. One clear conclusion: our field is coming of age. Six themes stood out. In this blog I share them, with quotes and test ideas.

Maud Vermeulen

August 1, 2025

Digital accessibility for UX designers: tips and practice from Jiska Smit - Meulman (Azerty)

UX designer Jiska Meulman (Azerty) became captivated by the subject of Digital Accessibility during the 2024 Webwinkel Vakdagen. It has since become not only her expertise, but also her mission. Read the interview

Maud Vermeulen

June 24, 2025

Experimentation Elite 2025: three awards to take home and insights on CRO

How do you build a successful experimentation culture inside and outside your organization? How do you use AI and unstructured data to generate really valuable insights? And how do you ensure that optimizations meet real user needs, including those of people with disabilities?

Maud Vermeulen

May 15, 2025

DiDo #48: How to truly understand your customers

Unlock the future of conversion optimization and experimentation at DiDo, the ultimate knowledge event for professionals in product development and data-driven decision-making.This edition is all about going beyond the surface of A/B test results. We'll explore how smarter research and experimentation leads to deeper behavioral insights, and how those insights help teams make better product decisions.Learn how to turn data into action, align experimentation with product goals, and build a culture where learning drives continuous growth.

Ruben de Boer - conversion manager

March 26, 2025

BOOM! The 5 psychological optimization strategies

Digital optimization is about more than just data analysis and A/B testing. For example, it's not just about what works, but why something works. Why do visitors click one button and ignore another?

Isabella Klaassens

March 25, 2025

ConversionBoost 2025 insights for CRO specialists

Last week I was in Copenhagen for the second time for the ConversionBoost conference. This year it was extra special for me: I got to give the opening keynote.

Ruben de Boer - conversion manager

March 20, 2025

DiDo #47: Collaborating with product teams - the event report

Maud Vermeulen

February 24, 2025

Process mining within CRO

A good CRO process starts with thorough preliminary research in which the customer journey (or customer journey) plays the main role. In most web analytics tools, it is difficult to see the actual paths that customers take. So how do you find out what paths your customers are actually taking? With process mining!

Irene Strikkers

February 14, 2025

Conversion optimization with User Centered Design in 2025

In this blog, we dive into the potential of UX design to improve business-user interaction. But how can organizations make the most of these opportunities? And what role do research, AI and design play in maximizing impact?

Niels van der Leeuw