March 25, 2025ConversionBoost 2025 insights for CRO specialistsLast week I was in Copenhagen for the second time for the ConversionBoost conference. This year it was extra special for me: I got to give the opening keynote.Ruben de Boer - conversion manager
February 24, 2025Process mining within CROA good CRO process starts with thorough preliminary research in which the customer journey (or customer journey) plays the main role. In most web analytics tools, it is difficult to see the actual paths that customers take. So how do you find out what paths your customers are actually taking? With process mining!Irene Strikkers
February 14, 2025Conversion optimization with User Centered Design in 2025In this blog, we dive into the potential of UX design to improve business-user interaction. But how can organizations make the most of these opportunities? And what role do research, AI and design play in maximizing impact?Niels van der Leeuw
December 12, 2024Time for change: Scrum, SaFe, and the role of the product ownerWhy do many product teams seem to work efficiently, but sometimes lack real impact? A small sample of the challenges I hear from product owners: “We have a lot of meetings”, “We work in silos”, “I just follow the processes”, “The stakeholders all want something different”. Does this sound familiar? How does this actually come about?Nino from Tour
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